When amusement parks and movie theatres charge admission plus fees for food and other attractions,they are following a(n)________ pricing strategy.
A)by-product
B)optional-product
C)captive-product
D)skimming
E)penetration

Question

Quizplus · Accepted Answer

Captive-product pricing involves offering a basic product at a lower price, but charging for additional features or products that are necessary to use the basic product. In the case of amusement parks and movie theatres, the main attraction (the rides or the movie) is offered at a basic admission price, but customers must also purchase food and other attractions inside the park or theatre, making it a captive-product pricing strategy.

When Amusement Parks and Movie Theatres Charge Admission Plus Fees