In a retail context,the practice of offering selected items at or below cost to entice customers into the store and with an intention of making money on the shoppers' other purchases during that store visit is known as ________ pricing.
A)penetration
B)predatory
C)signpost
D)deep discount
E)skimming

Question

Quizplus · Accepted Answer

Signpost pricing is the strategy where selected items are priced at or below cost to attract customers, with the hope that they will purchase other items at normal prices once they are in the store.

In a Retail Context,the Practice of Offering Selected Items at or Below