To a producer of goods,a greater number of channel levels means ________ and greater channel complexity.
A)less distance between producer and end consumer
B)less control
C)more potential ideas
D)higher taxes
E)fewer channel members

Question

Quizplus · Accepted Answer

A greater number of channel levels means that the producer has less control over the distribution process, as there are more intermediaries involved. This leads to greater channel complexity, as there are more parties to coordinate and communicate with.

To a Producer of Goods,a Greater Number of Channel Levels