A distribution channel is more than a collection of firms connected by various flows;it is a(n)________ in which people and companies interact to accomplish individual,company and channel goals.
A)added value chain
B)complex network
C)corporate marketing system
D)vertical marketing system
E)multichannel system

Question

Quizplus · Accepted Answer

A distribution channel involves numerous firms, individuals, and activities that interact to achieve common goals, such as product delivery, marketing, and sales. The interactions within such a network can be complex, hence the best choice is B, i.e., a complex network. The other options, such as added value chain, corporate marketing system, vertical marketing system, and multichannel system, may not sufficiently address the intricate relationships among channel members.

A Distribution Channel Is More Than a Collection of Firms