A conventional marketing channel consists of one or more ________ producers,wholesalers and retailers.
A)product-related
B)independent
C)contract
D)franchised
E)None of the above.

Question

Quizplus · Accepted Answer

A conventional marketing channel consists of independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole.

A Conventional Marketing Channel Consists of One or More ________