Marketers using multichannels gain sales with each new channel but also risk offending existing channels.

Question

Quizplus · Accepted Answer

When a company introduces a new channel, it may cannibalize sales from existing channels or create conflict between them. Therefore, marketers using multichannels need to carefully consider how their new channel will fit into their overall strategy without alienating current channels or customers.

Marketers Using Multichannels Gain Sales with Each New Channel but Also