A large national producer of all-natural hair care and beauty products,is most likely to use which of the promotion mix strategies to gain increased shelf space in stores and to gain increased customer sales?

Question

Quizplus · Accepted Answer

A combination of push and pull strategies would be the most effective in gaining increased shelf space in stores and increased customer sales for a national producer of all-natural hair care and beauty products. A push strategy would involve working with retailers to promote the products and increase shelf space, while a pull strategy would involve advertising and promotional activities to drive consumer demand and pull the products off the shelves. By using both push and pull strategies, the producer can create demand at the consumer level while also gaining support from retailers.

A Large National Producer of All-Natural Hair Care and Beauty