After determining its advertising objectives,the company's next step in developing an advertising program is to ________.
A)set its advertising budget
B)evaluate ad campaigns
C)develop an ad strategy
D)make message decisions
E)make media decisions

Question

Quizplus · Accepted Answer

Once the advertising objectives are determined, the next logical step is to set the advertising budget - how much the company is willing to spend to achieve these objectives. This will allow the company to allocate its resources efficiently and avoid overspending.

After Determining Its Advertising Objectives,the Company's Next Step in Developing