Netflix presents which of the following problems for marketers?
A)Consumers are watching less television.
B)Consumers have difficulty attending to specific advertising messages due to advertising clutter.
C)Audiences are less interested in media consumption.
D)Consumers have more choices about what to watch or not watch.
E)Television advertising is becoming more expensive.

Question

Quizplus · Accepted Answer

Netflix provides consumers with more choices for entertainment, making it difficult for marketers to reach a large audience through traditional television advertising methods. This increases the need for more targeted and personalized marketing efforts, which can be time-consuming and expensive.

Netflix Presents Which of the Following Problems for Marketers