Manufacturers direct more sales promotion dollars toward ________ than to ________.
A)consumers;retailers
B)customers;wholesalers
C)retailers and wholesalers;consumers
D)mature consumers;teenagers
E)retailers;wholesalers

Question

Quizplus · Accepted Answer

Manufacturers often allocate more sales promotion funds towards retailers and wholesalers to encourage them to stock and promote their products, rather than directly targeting consumers with these promotions. This approach helps in ensuring product availability and visibility at the point of purchase.

Manufacturers Direct More Sales Promotion Dollars Toward ________ Than to ________

Manufacturers Direct More Sales Promotion Dollars Toward Than to