POP promotions include displays and demonstrations that take place at the point-of-sale.

Question

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POP (Point-of-Purchase) promotions typically involve displays and demonstrations that are set up at or near the point of sale, in order to encourage impulse purchases and increase sales. These promotions can include things like product samples, special pricing offers, or eye-catching displays designed to draw shoppers' attention to specific products or brands.

POP Promotions Include Displays and Demonstrations That Take Place at the Point-Of-Sale