A charity raises funds to help provide educational services to children and families in developing countries.The marketing manager wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing is he most likely to use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows the charity to target individuals who have recently donated to international charities and provide them with information on their cause and how they can help. It is also a cost-effective way to reach a select market without spending money on broad advertising. Catalogue marketing and kiosk marketing may not be as effective because they are more geared towards selling products rather than soliciting donations. Telephone marketing and direct-response television marketing may be too intrusive or impersonal for a charity looking to build relationships with donors.

A Charity Raises Funds to Help Provide Educational Services to Children