A company that provides house cleaning services in major urban and suburban areas developed a short,humorous video promoting the company's services in the hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues.The marketers are using ________.

Question

Quizplus · Accepted Answer

The marketers are using viral marketing, as they are creating a humorous video with the goal of it being shared among potential customers' social networks. Viral marketing relies on the spreading of content through word-of-mouth, often through social media channels, rather than traditional advertising.

A Company That Provides House Cleaning Services in Major Urban