A company would be most likely to benefit in which of the following ways by using blogs as marketing tools?
A)Blogs provide companies with additional revenue.
B)Blog content is easy to filter,monitor and control.
C)Long-term customer relationships can be developed through blogs.
D)Demographic information about customers can be easily tracked.
E)Blogs are a fresh,inexpensive and personal way to connect with consumers.

Question

Quizplus · Accepted Answer

Blogs are a fresh, inexpensive, and personal way to connect with consumers, which can benefit a company's marketing efforts by developing a more personal connection with customers. While blogs may not directly contribute to additional revenue, they can help build long-term customer relationships and provide valuable insight into customer demographics. Blog content may not be easy to filter, monitor, and control, as comments and responses can be posted quickly and frequently, making it difficult for companies to manage.

A Company Would Be Most Likely to Benefit in Which