An inventor has invented an improved whiteboard eraser that uses a modern microfiber in a model that combines easy-clean and long-wearing properties.He is planning to sell directly to schools,colleges and universities.The most cost-efficient means to reach the target market is likely to be ________.
A)telemarketing
B)online catalogue
C)direct-response radio
D)corporate website
E)direct mail

Question

Quizplus · Accepted Answer

Direct mail would be the best choice as the inventor can specifically target schools, colleges, and universities through mailing lists and highlight the benefits and cost-effectiveness of the new eraser directly to the decision-makers who can purchase the product. Telemarketing and direct-response radio may not be as effective as the target market may not have time to listen to long sales pitches. Online catalogues may not reach the right decision-makers, and a corporate website may not generate enough traffic from the target market.

An Inventor Has Invented an Improved Whiteboard Eraser That Uses