A 30-minute television advertising program marketing a single product is called a(n)________.
A)telemarketing advertisement
B)infomercial
C)home shopping channel
D)integrated marketing advertisement
E)direct-response commercial

Question

Quizplus · Accepted Answer

A 30-minute television advertising program marketing a single product is called an infomercial. Telemarketing advertisement refers to sales calls made to potential customers, home shopping channels are network TV channels that sell products, integrated marketing advertisement refers to a comprehensive promotional strategy that combines various elements, and direct-response commercials invite viewers to take immediate action by calling a phone number or visiting a website.

A 30-Minute Television Advertising Program Marketing a Single Product Is