Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a non-profit project that brings young people into public service for a year.The CEO sees such projects and services as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Question

Quizplus · Accepted Answer

Timberland's focus on volunteer projects and public service aligns with the concept of sense-of-mission marketing, which promotes a company's values and purpose to consumers as a way to differentiate itself. The company is not solely focused on consumerism or environmental sustainability, although those principles may be incorporated into its sense of mission. Innovative marketing may be a component of Timberland's approach, but it is not the main category. Sustainability vision could be argued as partially applicable, but it is not as specific as sense-of-mission marketing in describing Timberland's strategy.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue