A conscientious young marketing manager is sometimes unclear of what decisions to make when she and her staff are faced with moral dilemmas.The management team should create broad guidelines that everyone in the organisation must follow,in the form of ________.

Question

Quizplus · Accepted Answer

A corporate marketing ethics policy provides specific guidelines for ethical decision making in the marketing department. A company value statement, mission statement, and vision statement may touch upon ethical considerations, but they do not provide specific guidelines for handling ethical dilemmas in marketing. A financial statement is a record of the financial activities of the company and is not relevant to ethical decision making.

A Conscientious Young Marketing Manager Is Sometimes Unclear of What