Coverage of political campaigns that focuses more on the drama of the campaign than on policy issues is known as the

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The horse race phenomenon refers to the coverage of political campaigns that focuses on the drama of the campaign, such as polls, strategy, and candidate performance, rather than on policy issues. This term is used to describe the competition among candidates in a race, with reporters emphasizing the horserace-like qualities of a political campaign.

Coverage of Political Campaigns That Focuses More on the Drama