The shaping of content and focus of news based on the desire to capture the market of news consumers is called

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The shaping of news based on the desire to capture the market of news consumers is known as commercial bias. It occurs when news organizations shape their news coverage to attract a larger audience, which in turn generates more advertising revenue. Partisan bias refers to news organizations that have a particular political bias. The horse race phenomenon refers to the aspect of political reporting that focuses on the popularity of candidates rather than their policies. Reporter bias occurs when journalists let their own opinions and values affect their reporting.

The Shaping of Content and Focus of News Based on the Desire