The assimilation strategy of merging corporate cultures should be applied when the acquired firm has a weak culture and is willing to embrace the acquiring company's culture.

Question

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The assimilation strategy aims to create a single corporate culture by blending the cultures of the acquiring and acquired firms. This works best when the acquired firm has a weak or non-existent culture, and is open to adopting the culture of the acquiring firm. In contrast, if the acquired firm has a strong and distinct culture, a different strategy such as integration or preservation might be more appropriate.

The Assimilation Strategy of Merging Corporate Cultures Should Be Applied