Audiences are least likely to pay attention to ideas that are what?
A)Simple
B)Compelling
C)Emotional
D)Unexpected
E)Complex

Question

Quizplus · Accepted Answer

E)Brothers Chip and Dan Heath devoted years to solving this puzzle and concluded that audiences are more likely to pay attention to and care about ideas that are simple, concrete, credible, unexpected, and emotional, and they are more likely to act on ideas that are presented in a compelling story. Every business message can be improved by making it simple, concrete, and credible, and many can be improved through the careful use of surprise, emotion, and storytelling.

Audiences Are Least Likely to Pay Attention to Ideas That