Communities of interest formed around a specific product are referred to as what?
A)Brand socializers
B)Sentiment analyst
C)Target markets
D)Brand communities
E)Teasers

Question

Quizplus · Accepted Answer

D)Communities of interest that form around a specific product are sometimes called brand communities, and nurturing these communities can be a vital business communication task. A majority of consumers now trust their peers more than any other source of product information, so formal and informal brand communities are becoming an essential information source in consumer buying decisions.

Communities of Interest Formed Around a Specific Product Are Referred