What should be done before responding to comments made on social media sites?
A)Use an automated reputation analysis to better gauge consumer reaction.
B)Respond based on a predetermined public relations plan.
C)Evaluate the source, the tone and the content, and then choose a response that fits.
D)Use anonymous responses to counteract the negative information, and then post a company response that supports the anonymous response.
E)Contact the writer privately to determine the real source of discontent, and then post an appropriate response.

Question

Quizplus · Accepted Answer

C)When you encounter negative messages, resist the urge to fire back immediately. Instead, evaluate the source, the tone, and the content of the message, and then choose a response that fits the situation.

What Should Be Done Before Responding to Comments Made on Social