Which of the following best describes the goals of persuasion?
A)Attempting to get the audience to purchase your product
B)Attempting to change an audience's attitudes, beliefs or actions
C)Presenting the audience with a choice
D)Using a neutral buffer to attract the people to the product
E)Using the indirect format to have people change their minds now, or at some point in the future

Question

Quizplus · Accepted Answer

B)Persuasion-the attempt to change an audience's attitudes, beliefs, or actions. Because persuasive messages ask audiences to give something of value (money in exchange for a product, for example)or take substantial action (such as changing a corporate policy), they are more challenging to write than routine messages.

Which of the Following Best Describes the Goals of Persuasion