When planning a marketing or sales message,which is the first step of the process?

Question

Quizplus · Accepted Answer

D)As with every other business message, successful marketing and sales messages start with an understanding of audience needs. Depending on the product and the market, these can range from a few functional considerations (such as the size, weight, and finish of office paper)to a complicated mix of emotional and logical issues (all the factors that play into buying a house, for example).

When Planning a Marketing or Sales Message,which Is the First