Kathy has just completed primary research for the company's pilot product,"Jovial Jingles." Her manager has asked her to include secondary research information as well.For this,she should include ________.
A)information from research conducted using focus groups
B)information from research conducted only on specified core customers
C)information sourced from magazines, newspapers, public websites, books, and other reports
D)information from her review of the primary research
E)information from the repetition of the primary research and compare results

Question

Quizplus · Accepted Answer

C)Primary research contains information that you gather specifically for a new research project and secondary research contains information that others have gathered (and published, in many cases).

Kathy Has Just Completed Primary Research for the Company's Pilot