Yolanda runs an online store that sells maternity wear.Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further.She draws up a detailed business plan to present to potential investors and has it printed and bound.Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors.Which of the following arguments best rationalizes Yolanda's choice of medium?
A)This business plan needs to reach several groups of investors spread across the country.
B)I need to make a formal impression with this business plan.
C)I need to be able to update content frequently and in real time to keep investors updated of new developments.
D)An interactive discussion is required in order to convince investors of the potential of my business model.
E)I need a relatively inexpensive medium of communication to communicate with multiple investors.

Question

Quizplus · Accepted Answer

B)Although most of your business communication is likely to be via electronic means, there are several situations in which you should choose a printed message over electronic alternatives. You should do so when you want to make a formal impression, when you are legally required to provide information in printed form, when you want to stand out from the flood of electronic messages, or when you need a permanent, unchangeable, or secure record.

Yolanda Runs an Online Store That Sells Maternity Wear