A Company Seeking to Maintain High Ethical and Legal Standards

A company seeking to maintain high ethical and legal standards in marketing and sales communications should ________.

A) opt to leave out important information
B) use letters from satisfied customers as the only proof for their claims
C) make deceptive claims as long as they are not stated explicitly
D) attract buyers by using bait-and-switch advertising
E) collect information from children under the age of 13 only with consent from their parents