In response to threats from such companies as Amazon.com, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This is known as ________.
A) reintermediation
B) disintermediation
C) retail transformation
D) e-collaboration
E) new-market synchronization

Question

Quizplus · Accepted Answer

Reintermediation is the process of adding intermediaries or middlemen back into the distribution channel. In this scenario, established manufacturers and retailers are adding an online service, which is a form of intermediary, to their existing offerings in response to competition from e-commerce companies like Amazon.com.

In Response to Threats from Such Companies as Amazon