Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. In so doing, Tracy's is practicing ________ marketing.

Question

Quizplus · Accepted Answer

Tracy's is using multiple communication channels to advertise their services and ensuring that they deliver a unified message. This is an example of integrated marketing, where different channels work together to create a cohesive campaign.

Tracy's Is a Chain of Hair Dressing Salons for Women