Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?
A) programs
B) processes
C) promotion
D) people
E) performance

Question

Quizplus · Accepted Answer

The "programs" concept in the new marketing mix encompasses the traditional four Ps (product, price, place, promotion) and includes a broader range of marketing activities.

Which of the Four New Ps Encompasses the Old Four