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A New Company Called OilMasters Makes and Sells Oil-Drilling Equipment

Question 73

Essay

A new company called OilMasters makes and sells oil-drilling equipment such as pumpjacks. The pumpjack is an essential part of drilling operations, and customers need the equipment to be operational at all times. What would be a typical pattern for OilMasters to develop a postsale service strategy?

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Typically, a new manufacturer starts by ...

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