When is a pull strategy appropriate?
A) when there is low brand loyalty
B) when consumers are able to perceive differences between brands
C) when brand choice is made in the store
D) when it is a low involvement purchase
E) when the product is an impulse item

Question

Quizplus · Accepted Answer

A pull strategy is appropriate when consumers can perceive differences between brands, as it relies on creating demand at the consumer level, encouraging them to seek out the brand actively.

When Is a Pull Strategy Appropriate