Using the push strategy is most appropriate when ________.
A) consumers are able to perceive differences between brands
B) the product being sold is an impulse item
C) there is high brand loyalty for the product
D) the product is a high involvement purchase
E) consumers choose the brand before they go to the store

Question

Quizplus · Accepted Answer

The push strategy is most appropriate when the product being sold is an impulse item.

Using the Push Strategy Is Most Appropriate When ________