Rotter Garder Inc. is a large-scale paint manufacturer known for its wide range of decorative paint products and industrial coatings. In addition to making paints, the company also owns and operates the retail stores that sell its products. This is an example of a(n) ________ vertical marketing system.

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Quizplus · Accepted Answer

Rotter Garder Inc. owns and operates its own retail stores, indicating that it is a corporate vertical marketing system where the manufacturer also owns the distribution channels.