Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order.

Name: Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The classic hierarchy often starts with cognitive (awareness, knowledge), then affective (liking, preference), and finally behavioral (purchase) stages, not affective, cognitive, and behavioral.

Marketers Should Assume That Buyers Will Pass Through the Classic