If a small Iowa college builds awareness among applicants from Nebraska, increases the target audience's knowledge about its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, builds intent to apply, and gets the target audience to attend, it is applying a do-feel-learn sequence.

Question

Quizplus · Accepted Answer

The sequence described is a learn-feel-do sequence, where the target audience first learns about the college (awareness and knowledge), then feels positively towards it (liking and preference), and finally takes action (intent to apply and attending).

If a Small Iowa College Builds Awareness Among Applicants from Nebraska