Marketing communications budgets tend to be higher when conditions include ________.
A) high channel support
B) hardly any change in the marketing program over time
C) products purchased infrequently and in large quantities
D) differentiated products and nonhomogeneous customer needs
E) easily reachable customers

Question

Quizplus · Accepted Answer

When products have differentiated features and nonhomogeneous customer needs, it requires more targeted and diverse marketing communications to reach different segments of the market, leading to a higher budget.

Marketing Communications Budgets Tend to Be Higher When Conditions Include