Which of the following benefits is offered by sales promotion tools?
A) Sales promotion tools are more authentic and credible to buyers than advertising.
B) Sales promotion tools can reach prospects who prefer to avoid mass media.
C) Sales promotion tools are typically an indirect form of "soft-sell," so customers welcome them.
D) Sales promotion tools provide an incentive that gives value to the consumer.
E) Sales promotion tools allow buyers personal choices and encourage them to respond directly.
Correct Answer:
Verified
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