Although supply-side exposure methods provide quantifiable measures of sponsorship activities, equating media coverage with advertising exposure ignores the content of the respective communications.

Question

Quizplus · Accepted Answer

Supply-side exposure methods only focus on quantifying sponsorship activities in terms of media coverage, without taking into account the content of the communication. This means that equating media coverage with advertising exposure may not provide an accurate representation of the effectiveness or impact of the sponsorship activity.

Although Supply-Side Exposure Methods Provide Quantifiable Measures of Sponsorship Activities