Rather than merely counting media exposures, a better measure of marketing public relations effectiveness is the ________.

Question

Quizplus · Accepted Answer

Counting media exposures does not provide information on how effective the marketing public relations campaign was in terms of changing consumer behavior. Measuring the change in product awareness, comprehension, or attitude provides a better understanding of the impact the campaign had on consumers.

Rather Than Merely Counting Media Exposures, a Better Measure of Marketing