Non-digital media provides marketers and consumers with opportunities for much greater individualization than digital media.

Question

Quizplus · Accepted Answer

This statement is actually false. Digital media provides more opportunities for individualization than non-digital media. With digital media, marketers can easily and precisely target specific audiences based on their behavior, interests, and demographics. Furthermore, consumers can personalize their experiences by choosing which ads they see, what content they consume, and how they interact with brands. Non-digital media, on the other hand, often has a broader reach but limited customization options.

Non-Digital Media Provides Marketers and Consumers with Opportunities for Much