Consumers are more likely to discuss brands online if they are salient and come easily to mind.

Name: Consumers are more likely to discuss brands online if they are salient and come easily to mind.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

When brands are more salient (or noticeable) and come easily to mind, consumers are more likely to remember and discuss them online. This is because they are more top-of-mind and can trigger spontaneous conversations and sharing.

Consumers Are More Likely to Discuss Brands Online If They