OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales. To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers?

Question

Quizplus · Accepted Answer

RFM formula targeting is used here as OrdOnline has defined its target market based on Recency (purchases made in the past six months), Frequency (at least three purchases), and Monetary value (spending at least $150). This approach uses data to segment customers based on their past behavior and is commonly used in direct marketing. The other options, such as viral marketing, objective screening, internal targeting, and catalog marketing, do not match the approach used by OrdOnline.

OrdOnline, a Pure Click Company Offering Online Auctioning, Decides to Launch