WayToGrow Inc. is one of the most popular brands of toys in its home market. The company decides to expand its business abroad, and its directors feel that instead of trying to establish its presence all at once in multiple markets, it should expand one country at a time. This would limit their risk and allow them to analyze customer response, after which they could expand to other similar countries. WayToGrow is following a ________ approach.
A) shotgun
B) continuous
C) born global
D) sprinkler
E) waterfall

Question

Quizplus · Accepted Answer

The Answer is E