A well-known producer of breakfast cereals has decided to hire producers in different countries so that the cereals marketed under their brand are locally produced in the respective countries. This would not only appeal more to consumers who preferred domestically produced goods, but would also create jobs in the host-country enhancing the brand's image further. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of direct investment because the producer is hiring producers in different countries to locally produce the cereals under their brand. The hiring of producers creates jobs in the host-country, enhancing the brand's image.

A Well-Known Producer of Breakfast Cereals Has Decided to Hire