Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone. While discussing marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?

Question

Quizplus · Accepted Answer

The CMO is advocating for a standardized marketing program, which involves maintaining the same marketing mix and product in both the domestic and international markets. This approach assumes that customer needs and preferences are similar across markets and that the product can be successfully marketed without any adaptations to the marketing mix or product itself.

Your Firm Has Decided to Enter the International Market with Your