When Kraft blends different coffees for the British (who drink coffee with milk), the French (who drink it black), and Latin Americans (who want a chicory taste), it is engaged in ________.
A) straight extensions
B) product adaptation
C) retailer versions
D) backward invention
E) forward invention

Question

Quizplus · Accepted Answer

Kraft is adapting its product to cater to the specific preferences and tastes of different markets, which is known as product adaptation.

When Kraft Blends Different Coffees for the British (Who Drink