In countries where much retailing is in the hands of small, independent retailers, ________ remains an important function of intermediaries and helps perpetuate long channels of distribution.
A) breaking bulk
B) jobbing
C) type of transportation
D) information sharing
E) reinforcing policies

Question

Quizplus · Accepted Answer

Breaking bulk refers to the process of purchasing goods in large quantities from manufacturers and dividing them into smaller units for sale to individual consumers. In countries where small, independent retailers dominate the retailing landscape, breaking bulk remains an important function of intermediaries. This is because these retailers typically do not have the resources or infrastructure to purchase and transport goods in bulk directly from manufacturers. Therefore, intermediaries play a crucial role in breaking bulk and perpetuating the long channels of distribution that characterize these markets.

In Countries Where Much Retailing Is in the Hands of Small